Recently announced tariffs are sending shockwaves through nearly every industry, and the marketing world is no exception. From inflated production costs to event logistics under strain, agencies and brands alike are navigating a complex economic backdrop.
In a recent Ad Age feature—"How marketers and agencies are responding to Trump’s tariffs"—leaders from across the industry shared how they’re adapting to these new challenges.
OBE Senior Production Manager Kimber Denny offered a grounded, strategic take on how brands can respond in a way that strengthens trust and deepens connection with audiences. Among her key insights:
“If prices rise due to tariffs, be honest. If costs go down, pass the savings along. Reaffirm your commitment to delivering quality and value... Experiential marketing offers a powerful way to build emotional connections, but it too faces supply chain pressure.”
Kimber also emphasized the importance of close collaboration between brands and agency partners—from early planning to fast-tracked approvals—so that experiential work can remain both impactful and efficient.
At OBE, we’re committed to helping our partners navigate change with creativity, clarity and resilience. Thank you to Ad Age for spotlighting these important conversations.
Read the full article on Ad Age: