/ NEW YORK JETS /

NFL Girls Flag League

2024-PRESENT

As part of the NFL’s Global Markets Program, the New York Jets partnered with OBE to deliver and drive their girls flag programme in both the UK & Ireland and drive fandom amongst their youngest fans.

This programme has lasting impact, legacy and youth fandom at its core as it entered its 4th year. The programme is designed to provide girls with access to sport and provide a positive impact on their lives.

OBE curated an eight-week programme for weekly tournament play across London & Dublin. Marquee moments were also at the centre of this unique opportunity, with media-focused launch events focusing on kit reveals and panel talks, this was followed by flagship championship days - we provided a sporting experience that was empowering and impactful for her.