Deb
Lemon
CEO
deb
lemon
CEO Deb Murray Lemon is a strategic leader and master connector who has built her career and OBE on the power of relationships. Known for pairing sharp business instincts with an authentic, people-first approach, she leads with clarity, conviction, and a focus on meaningful growth.
Since becoming CEO, Lemon has transformed OBE into a global creative experience agency, designing experiences and campaigns for brands such as Nike, JPMorganChase, Starbucks, Sephora and OpenAI. Her vision has driven the agency’s boldest initiatives, which include navigating the business through a global pandemic, launching multicultural sister agency Think True, advancing DE&I as a core business priority, expanding internationally through acquisition, and co-founding The ADD Collective, a global founder-led agency network.
A former Nike leader, Lemon rose through Sports Marketing, Events, and Brand, leading global activations at four Olympic Games and creating the Nike Women’s Marathon. She later joined OBE as President and Partner, where she helped shape its signature “Work Hard, Play Harder” culture and build enduring client relationships.
Today, Lemon continues to lead with a people-first mindset, fostering a culture of curiosity, collaboration, and impact while driving OBE’s next phase of growth.