OnBoardEntertainment

here's the latest scoop

August 17, 2010
Subaru at the X Games

No sponsorship? No problem. We spent our weekend launching a guerilla assault of the X Games on behalf of our friends at Start2Finish Marketing and Subaru North America.

July 13, 2010
French Connection

If you look at the big winners at this year's Cannes Lions International Advertising Festival, you'll notice something: they're all about the live experience.

June 10, 2010
Are you natural enough to replace Molly Sims?

OBE helps client ZICO Coconut Water launch a nationwide search for a new billboard model.

May 27, 2010
Are We Post Digital Yet?

The best brand creativity transcends the screen and lives in meat space.

May 20, 2010
What's the Value of a 'Fan"?

Brands have rushed to Facebook to build fan bases, with some amassing millions of connections. The nagging question has been: What is the monetary value of these fans?

March 23, 2010
Marketing 0.0: Promos on the Cheap

Forget social media. Never mind Twitter. Enterprising brands are discovering that low-tech (and no-tech) marketing still turns heads.

August 07, 2010
Pony Up the Dough, and Enjoy the Payoff

Why out-of-home production costs need to be built into the investment equation

August 07, 2010
Come Back Forever

Bill Strickland, Executive Editor of Bicycling Magazine, reflects on the powerful image of Nike's Livestrong marketing campaign, an event produced by OBE, as it was applied to Lance Armstrong's return to competition in the Tour of California.

November 11, 2008
Promotional Swag More Effective than Ads, Study Says

Forget TV, radio and the Internet, if you really want to get consumers' attention, promotional swag is the way to go, according to a study by the Advertising Specialty Institute.

May 10, 2008
OBE Wins 2008 EX Award

On Board Entertainment was recognized with two 2008 EX Awards for the Nike Women's Marathon Campaign. The agency earned top honors in the categories of Best Proprietary Event as well as Best Single Venue/Single Market Event.

August 05, 2007
Nike Club Run Recognized

The Contra Costa Times recognized OBE's Nike Club Run San Francisco campaign as an enjoyable means of getting in shape and meeting new people.

August 07, 2010
Nike Women's Marathon wins a Marti

OBE's Nike Women's Marathon campaign earns one of the industry's top prizes for marketing towards women.