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our clients
Click on any below to see our work
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Sobe
(Click on a case study below)
BACKGROUND
- In 2002, SoBe called on OBE to continue developing the identity of their Adrenaline Rush Energy drink brand in their key demographic
OBJECTIVES
- To produce a high-energy touring initiative in support of new high energy drink, Adrenaline Rush.
- Target the 18-24 year old student community
SOLUTION
- OBE developed, produced and managed a fully air-conditioned mobile AMC theatre to go on tour with the 2002 Ozzfest
RESULTS
- Parked at the 2nd stage festival area during the 19 city tour, the 35 seat air conditioned movie theatre was packed with eager fans throughout the summer
- While fans awaited the next showing, ample samples of Adrenaline Rush were available from the SoBe promotions team
- Thousands of adrenaline junkies were introduced to a new form of extreme entertainment and its sponsoring beverage throughout the tour
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